Yeah Newegg had the Contour HD for $120http://www.newegg.com/Product/Product.aspx?Item=N82E16830853001
But it's out of stock now (earlier this week it was in stock - and it was out of stock before that - so who knows it might be back in stock soon).
The main reason I liked the drift was:
* Easy external mic (so less wind noise)
* LCD to line up the shots
* RF remote to turn it on remotely
* quite a few mounting options
The ROAM is interesting - since it's more waterproof and has a winder angel (if memory serves), but it doesn't have a replaceable battery. Also the Roam doesn't do 60FPS.
The GoPro motorsports is a nice kit, but Hero vs Hero 2 there is no comparison. The problem of course is the motorsports kit for the hero 2 is $300. I got out w/ every accessory I wanted for around $220. I'd have still wanted the external LCD for the gopro and that would have set me back another $80 or so.